Mattel's Apptivity range for iOS is nothing new, taking real toys and allowing players to control iPad apps with them when placed on the screen. Licenses currently on board, however, have been limited ...

The Apple iPad has, for some, become the go-to entertainment device. Some folks are even sharing with or buying them for their kids. With varying levels of success, different companies have introduced ...

If you've been playing apps on your iPad for a while and want a more tactile experience, Mattel's Apptivity toys might be just what you're looking for. Each Apptivity toy is a character from a game or ...

Mattel has launched Apptivity which allows kids to interact with games on Apple’s iPad using screen-safe toys, including Hot Wheels cars, the company said on Wednesday. Like many others, Mattel has ...