L'Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...

If you’re going to attempt to color your hair at home, using a reputable brand of hair dye is highly recommended. While there are compelling benefits of doing it yourself, like saving money and time ...

Anyone who has ever done a DIY hair dye session knows that the fear of the color turning out wrong is very, very real. Will it actually be the shade depicted on the box? Will the hair color work with ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. A hair salon appointment is a commitment: You lose money, time — and ...

This list highlights ammonia-free hair colours that offer lasting colour, gentle formulas and improved hair shine while supporting healthier, smoother strands.