At its annual Google I/O 2024 conference, Google announced that users will soon be able to access geospatial augmented reality (AR) content directly on Google Maps on their phones. The feature will ...

Google not being at the forefront of augmented reality is a real shame. With Glass, Cardboard, and Daydream in the mid-2010s, Google seemed well on its way to owning the next form factor. All those ...

Google announced a multiyear extension to its partnership with AR glasses maker XREAL, positioning it as a lead hardware partner for the Android XR ecosystem. The News XREAL Project Aura is an Android ...

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads ...

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. While it seems like an important step for Google on ...

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Posts from this topic will be added to your daily email digest and your homepage feed. Shoppers can now virtually try on different hair dyes and foundation shades, as Google’s augmented reality ...

Check out the photo below. It looks normal, right? Well, it never really happened. It's the result of Google's new Add Me feature for Pixel 9 phones that allows you to add the photographer into a ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

Google's Project Astra demo included a pair of mystery augmented reality glasses. In testing a pair of rival smart glasses, I think I might have some idea of what Google has up its sleeve. I’m PCMag’s ...