Google is getting ready to test a new "IP Protection" feature for the Chrome browser that enhances users' privacy by masking their IP addresses using proxy servers. Recognizing the potential misuse of ...

Stay ahead of the curve with Google's IP proxies. Find out who will be affected and how you can prepare. A final note: This is in active development, and Google has not yet made firm statements about ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

Google Meet might not be as ubiquitous as Zoom but, for many people, it’s the only way they get to see and speak to their colleagues face-to-face. Now Google has announced that new IP range tools will ...

Google is axing Internet Protocol (IP) address logging on its analytics platform. The decision could hamper marketing effectiveness by cutting off advertisers’ ability to access user location data, ...

When you display Google AdSense ads on your company's website, Google's advertising services feeds detailed tracking data for each individual visitor into a variety of algorithms to come up with the ...

Google One is updating its VPN to change the default IP address region from broad to local, thus improving location-based experiences. Update 7/27: The “Use a broader IP address region” setting is now ...

Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important for publishers who are ...

Google has been running its Safe Browsing service for about four years, with a goal towards providing an open service that Web browsing applications can check against to see if a particular site is ...