Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...

Planning and executing successful paid search campaigns is no longer a luxury for hospitals and health systems, but a necessity. Nearly 80 percent of consumers now utilize search engines to discover ...

Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets, SMBs need strategies that make every dollar count. Here’s how to ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Ad budgets grew in the second quarter of 2025 compared with Q1 across Google paid search, Meta, Amazon Sponsored Products, and YouTube, but TikTok saw ad investments fall as concerns over U.S. tariffs ...