Gucci’s Bloom Eau de Parfum’s top notes include rangoon creeper, a unique plant that’s known to change color in bloom and adds a powdery scent that veers toward the light and airy. The middle and ...

Jodie Turner-Smith’s latest role has her smelling roses. The actress and former ESSENCE cover star is the face of Profumo di Fiori, the newest fragrance in the Gucci Bloom collection. She tells us ...

“There’s this weird societal belief that when you become a mother so much of your womanness becomes less,” Jodie Turner-Smith tells Vogue in Act II of The Awakening series. “Anyone who has sat beside ...

Florence Welch has joined Anjelica Huston, Susie Cave, and Jodie Turner-Smith as one of the faces of the new Gucci Bloom campaign. Taking to Twitter to share the news, the Florence + The Machine ...