While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to an overwhelmed consumer.

They can make you smile or shed a tear. They can get you to reflect or prompt you to look ahead. Themed advertisements have long been a staple of the holiday season, with roots in the 1930s and ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Instacart is paying homage to the classic stop-motion ...

With 41% of holiday shoppers planning to tackle their lists before Halloween, the time for advertisers to launch their seasonal campaigns is well ahead of Black Friday. Audio is giving easy wins for ...

Ahhhh, the holidays. Depending on where you live in the world, that term could mean anything from the last few days of December to two full months at the end of the year. As a result, starting shortly ...

Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will inspire consumers to rush out and buy a brand-new iPhone 17. The story ...

Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...