Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can influence consumers. Whether it is the number of shirts stuffed on a shelf, to ...