With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Digital marketing is helping even the smallest companies attract new business, and its future looks bright. With artificial intelligence transforming how marketers create content, analyze data and ...

Projected to be worth $1.5 trillion globally by 2030, the fast-growing digital marketing and advertising sectors are certainly having their moment in the spotlight. So why are competitive companies ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

In today’s digital world, where every click counts, Tower 25 has established itself as a big name and secured a nomination for the Best Digital Marketing Agency in California in 2024. This award shows ...

A new survey by a British trade publication shows that 86.7% of brand-side marketers believe that digital channels are an effective tool for building brands, compared to 80.1% who think the same of ...