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CAC vs payback period: How to make sense of acquisition costs
You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but ...
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How to Calculate the Payback Period With Excel
What Is a Payback Period? The payback period is the amount of time (usually measured in years) it takes to recover an initial investment outlay—as measured in after-tax cash flows. For example, if a ...
What Is The CAC Payback Period? The PAYBACK period for customer acquisition costs (CAC) means the time taken by a company to recover the expenses incurred to acquire or onboard new customers. The CAC ...
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