If your email marketing doesn't factor in Gen Z, it may not be working as well as you think. Yes, Generation Z – born between 1997 and 2012 – spends hours on social media. They binge short-form ...

Email marketing is a massive component of most small businesses’ digital marketing strategies. Although marketing emails are simple to produce and have an enormous return on investment (ROI), your ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Email lists. Love them or hate them, there’s no better way to ensure your business’s long-term success online than cultivating an active list of email subscribers—the kind of subscribers who open ...

Picture this: Your company's email campaigns have an average open rate of around 15%. Then one day it suddenly skyrockets to 40%. Maybe it's just a fluke, you think... until it happens again. And ...