An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Artificial brains, humanoid robots and ‘assistants’ are misleading myths – and they directly affect how we use AI.

Your life story is more than a simple sequence of events; it’s a powerful tool that shapes your identity, guides your choices, and influences your future. This concept, called “narrative identity,” ...

To ensure brand stories resonate with consumers and target audiences, smart public relations professionals don’t just broadcast a message—they craft a narrative. In today’s saturated media landscape, ...

A team from the Institute for Advanced Study, Emory University in the US, and the Weizmann Institute of Science, Israel, has developed a new mathematical framework to understand how humans store ...

Facts inform. Stories transform. Throughout human history, storytelling has been a catalyst for connecting generations, sparking movements and driving action. And even as we have moved away from ...

Around the world, growing populations of older adults need social care. Aging is typically associated with steady physical and cognitive decline; the practice of narrative therapy, by contrast, ...

“We’re truth tellers and lightworkers. We make the world go ’round. We’re building the life of our dreams…” —Mariah J, from her song “Inheritance” In community halls, on zoom calls, in rehearsal and ...

This post is Part 1 of a two-post series. In our first 5 to 7 years of childhood, we form key, lifelong narratives that tell us who we are, what to expect from others, and how the world generally ...