When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

Social Media is in fact an inbound marketing tool that fits into the bigger picture of the whole inbound marketing life-cycle. Inbound marketing involves a four step process to ‘attract’ visitors to ...

Remember the good old days when marketing had a clear definition? It was simple. Marketing meant broadcasting a product or service to consumers. Businesses did all the talking, and the company with ...

According to recent B2B Marketing and Tomorrow People research, a very small minority of marketers are satisfied with the ROI created by their inbound marketing strategies. There are a huge number of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We live in a day and age when we can basically have whatever we want the moment we want it, ...

The digital revolution was a "perfect storm," says B2B marketing veteran Ron Fink in a guest post at HubSpot's Inbound Internet Marketing Blog. Seemingly overnight, marketers began struggling with how ...

Opinions expressed by Entrepreneur contributors are their own. There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I ...

The concept of inbound marketing is to provide great content to attract visitors to your site, convert them into leads, create a relationship with them, close them as customers, and then delight those ...

There’s a lot of buzz around inbound marketing – and rightfully so. According HubSpot, the average company saves $20K per year by investing more in inbound marketing vs. outbound. That stat alone ...