Scrolling to an infinite extent always promises an enhanced viewing experience to the users. But it should always be remembered that good things usually accompany the bad ones. So it is very important ...

"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...

A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus.

Why it matters: It was one of the staples of classic web search, but not anymore: Google has announced the retirement of paged results for the company's SERP functionality, offering users (almost) ...

The American Psychological Association (APA) issued a report Tuesday criticizing how social media is designed in a way that jeopardizes the youth's mental health. More than half of teenagers are ...

YouTube is among the last bastions of limited, curated content. A new experiment could threaten that. YouTube is testing out an unlimited swipe-through model, in which certain Android users can slide ...

The big thinkers at Aperture examine how infinite scrolling affects behavior and society at large. JFK's niece has message ...

Firefox/Chrome: If you're tired of clicking through page after page of search results and would prefer to simply scroll through the pages on an infinite rotation, AutoPagerize enables endless ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.