The word for homes, according to Intel, is Viiv. The Santa Clara, Calif.-based chip giant is expected to unfurl a new branding campaign on Wednesday aimed at making it easier for home consumers to ...

Update: We now know how to pronounce it like it rhymes with "five." Intel officially launched its new Viiv brand today at the Intel Developer Forum. As we noted earlier, it’s targeted at the living ...

Riding on the branding success of its Centrino notebook chips, Intel Corp. on Wednesday announced a new label that will be used for PCs designed for digital entertainment. Starting next year, the new ...

Trying to repeat the success of its Centrino brand for notebook computers, chip-maker Intel Corp. said Wednesday it will launch a set of technologies geared specifically for entertainment PCs.

If Grand Funk Railroad is on your shopping list, Advanced Micro Devices has the computer for you. The Sunnyvale, Calif.-based processor maker will unveil its "Live" brand at the Consumer Electronics ...

There's certainly no shortage of confusion surrounding Intel's Viiv platform -- some are billing it as revolutionary for living room computing, while others are preaching that it's little more than a ...

Trying to repeat the success of its Centrino brand for notebook computers, Intel said it will launch a set of technologies geared specifically for entertainment PCs. Computers carrying an "Intel Viiv" ...

First Sony starts sipping the poppy tea and now Intel is absolutely sure everyone in the world will be able to tell that a home entertainment component is “aimed at making it easier for home consumers ...

It's the most wonderful time of the year for the PC industry, but a major piece of Intel's home entertainment strategy remains out in the cold. Tom Krazit writes about the ever-expanding world of ...