(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

Leaning into connected TV and stomping on the gas when it comes to interactive advertising, BrightLine said it is launching an Accelerator PTM (pedal to the metal) collection of ad formats. One of ...

Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...

For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their DVRs and, presumably, to introduce interactive commercials to the masses. By Paul Bond, ...

Unilever brands, Colman's sauces and Olivio spread, will run the first ever interactive television commercials with the UK's commercial operator ITV . Viewers with digital terrestrial television ...

Zebus Group Inc., which streams interactive TV advertisements in any web environment, regardless of a user's player-type, browser-type, or connection speed, has launched a feature that will allow them ...

EXCLUSIVE: It’s that time of year again. Super Bowl Greatest Commercials: Battle of the Decades, an annual interactive special where viewers vote for their favorite Super Bowl commercial of all time, ...

Some of the most interesting ads from Hulu may be the ones that aren’t on the streaming service. The Walt Disney-owned video-streaming hub is launching a new commercial format aimed at prodding ...

This past weekend I was visiting my folks on Cape Cod. While I was watching Comcast, an interactive commercial popped up, prompting me to click the remote for a free sample of shampoo. For all the ...

For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their DVRs and, presumably, to introduce interactive commercials to the masses. By Paul Bond, ...