Sending emails is so common today that you might not think much about it. Still, knowing how to write an email introduction is essential, especially if it’s going to a new business contact. You don’t ...

Writing an effective introduction email is a valuable skill, especially when connecting colleagues who can benefit from each other’s expertise. A well-crafted introduction email can create networking ...

The subject of your email is perhaps the most important few words in the entire email. It is the first impression, it is your tagline, it is the reason the recipient will, or will not open it. The ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Opinions expressed by Entrepreneur contributors are their own. Your boss will open any email you send them. Your boss’s boss’s boss might not. That’s a problem you want to fix. Your career could ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

Business correspondence can greatly affect a company's operations, relationships between employees, and customer or client satisfaction. Business letters and emails should be crafted so that both the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Emails are a powerful marketing tool and a universal way to get in touch with your audience ...