Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

In Part 2 of this blog series (Overview & Part I are here), the focus is on the criteria, components and considerations for your ideal KPI Dashboard. When it comes to determining what you want from a ...

The challenge of growing an SEO agency as the business becomes more sophisticated translates into staying on top of two major components — the client acquisition process and the client retention ...

Influencer marketing has grown from a niche experiment to a major component of digital media spend globally and in India. In 2025, the size of the global influencer marketing industry is projected at ...