Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

You’re probably familiar with Lego bricks. If you’re like most people, you played with them as a child. If you have children of your own, there’s a good chance you have a house full of bricks and mini ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

The new ‘Stranger Things’ LEGO set is set to release January 3, 2026, or January 1, 2026 for Insiders, and it’s expected to ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

A new LEGO board game is coming, continuing a collaboration between the popular toymaker and the biggest board game maker in ...

All aboard a festive brick-built adventure as LEGO is preparing for winter with their new Holiday Express Train (10361) set. This 2025 Winter Village release is loaded with charm and seasonal flair, ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...