With Amazon’s enticing discount, now is definitely the time to snap up the LEGO Classic Creative Brick Box for an excellent $32 price (one of the lowest we've seen on a classic toy). Don’t miss future deals! Sign up for Parade Picks to receive our commerce team’s curated selection of discounts and sales, twice a week.

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star Wars.

LEGOs have officially turned 90. The Danish toy company is celebrating its milestone birthday on Wednesday, Aug. 10, with a day dedicated to playtime. LEGOLAND NEW YORK CELEBRATES COMPANY'S 90TH ANNIVERSARY EARLY WITH WEEKLY SURPRISES The LEGO Group’s ...

Calling all LEGO fans and Disney lovers: LEGO just dropped a bonus treat that’s too good to miss. The Classic Animation Scenes set is now available as a free gift with a qualifying purchase of $130 or more from LEGO. Unlike regular LEGO sets, this one ...

Lego is launching a life-size World Cup soccer trophy made of 2,842 Lego bricks. The toy giant teamed up with FIFA Wednesday to announce the product that will launch the classic Danish toy brand’s first World Cup range next year. The Lego version of the ...