The script for the Lexus ES ad was developed by IBM's Watson artificial intelligence system. Watson basically figured out how to hook us emotionally. Sean knows far too much about Marvel, DC and Star ...

Lexus might be a mostly SUV-focused brand these days, with a packed lineup that moves up from the entry-level UX through the NX, RX, three-row TX, and then to the off-road GX and LX models. But even ...

Computers aren’t going to replace creative pros — but machine learning and artificial intelligence can be powerful tools in the storytelling process. That’s the takeaway from Lexus’ newest ad, which ...