It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a ...

Unlock the potential of Google Ads for your local business. Connect with customers searching for your services online.

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

The local SEO playbook that worked for years no longer delivers. Even businesses with strong rankings and steady traffic are disappearing from a critical slice of search results. Here’s what happened ...

Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research. BrightLocal research shows that one in five local searches now happens in map apps. Google ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Small businesses possess inherent advantages that corporate behemoths can't easily replicate: agility, authenticity and a direct line to real customer feedback.

Service businesses aren’t being discovered through broad “best plumber in the city” searches anymore. They’re found through ...

Consumers continue to predominantly rely on traditional search engines for discovering local businesses. A significant majority, 93.2% of respondents, indicated they trust Google over AI for this ...