Growth in traditional local advertising--including classifieds and print Yellow Pages--will be flat or negative in the coming five years, but advertising in the online version of the same media will ...

Barry Diller, CEO, IAC/InterActiveCorp, is bullish on the local opportunity online; His enthusiasm is shared by many others, his competitors. Diller is expected to announce next week a new, rebranded ...

Don't count out the Yellow Pages just yet. The print and online Yellow Pages are still the most trusted information source for consumers shopping locally, even though use of the print pages has ...

For a small-business owner, the sheer number of places to list a business and attempt to reach potential buyers can be overwhelming. Listing your business in a database like Yellow Pages, Yelp or ...

Internet Yellow Pages (IYPs) accounted for over half (51%) of all local searches online in December 2007, according to data from the Yellow Pages Association (by way of comScore). On average, 73 ...

Former House Speaker “Tip” O’Neil once said, “All politics is local,” meaning that what mattered most to constituents was what happened in their own neighborhood. A similar philosophy is emerging in ...