In an era of declining margins, retailers are looking to build high value relationships with customers that don't necessarily ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Nothing is better for a business than loyal customers. But how do you go about building that loyalty? Customer loyalty refers to customers who continue to do business with a brand as a preference over ...

There are many reasons consumers give their loyalty to certain restaurant brands, from service and value to quality and cleanliness, and now including delivery and takeout ability. True loyalty, ...

TROY, Mich.--(BUSINESS WIRE)--Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...

Amid privacy data concerns and economic pressures for consumers and businesses alike, more brands are turning to rewards programs and loyalty apps to attract new customers and encourage repeat ...

Discover how T-Mobile transforms Tuesdays into a day of savings with exclusive offers and rewards. From discounted movie ...

But it’s in those unglamorous, behind-the-scenes moments where trust is won or lost. Will we breathe a sigh of relief when a ...