In music industry jobs news this week, Believe, TikTok, Virgin, Capitol Christian, Salt, Integrity, Broke, CAA, My Code all ...

Lena Franklin has been named vice president of marketing, Def Jam Recordings, it was announced Thursday by Jeff Harleston, interim chairman & CEO. She came to the label in June after five years at ...

In January, American singer-songwriter Gatton was on the verge of quitting music when a song he originally released back in 2018, 'When Scars Become Art', suddenly went viral after he posted a video ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As the cofounder and owner of a record label and publishing company, my journey in the music ...

Social media’s power is significantly boosting the music industry’s growth and impact, bringing forth an abundance of benefits that can assist musicians and others in the industry. Overall, I see this ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

Indie stalwart Mom+Pop Music has partnered with Virgin Music Group distribution in a move to “support the continued growth” of the long-running indie label, the companies announced Thursday, without ...

Every handful of years, the music industry becomes obsessed with a specific lane of music marketing. It becomes thought piece central, the core thesis at every industry conference — and good luck ...

Michelle comes to Def Jam after a year-long marketing consultancy for RBMG/Def Jam artist Justin Bieber. She began her career at the former Island Def Jam Music Group as a college intern in video ...

With the high cost of marketing, resources should be maximised to get the best possible outcome, which is to attract listeners who will become fans. For the past few years, music marketing has been at ...

This article explains the surrounding factors that have culminated in bringing music marketing in Nigeria to an all-time high Why music promotion is expensive in Nigeria (Victor Elements) Recently, a ...