When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain the gulf between Adobe’s price tag and Wall Street’s valuation of ...

For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature. For B2B ...

In the old days, your marketing efforts would generate leads for your salespeople, who would (you hoped) follow up and turn those leads into prospects and those prospects into customers. In the world ...

CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite. Marketo is Software-as-a-Service (SaaS)-based marketing automation software ...

Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016. Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next ...

Cloud-based marketing software provider Marketo has announced a partnership with Google AdWords, claiming a marketing automation industry first that will, in effect, give marketers insight into which ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, ...

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...

A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice ...