Do you know the right metrics to look at for your social media campaigns? The MHN Executive Council explores what works best. Clicks? Likes? Shares? When it comes to social media at your multifamily ...

In the age of metrics-driven marketing, measuring the impact of social media can be a challenge. While there are plenty of tools that support the ability to track social followers and click-throughs, ...

As social media platforms continue to dominate people’s daily lives, the power of influencers and their ability to sway public opinion has become a highly valuable asset. But how does one accurately ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

How does your organization measure the value of its social-media efforts? For many nonprofit groups, those measurements start and end with some basic numbers. They count the numbers of Facebook fans ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...