NEW YORK--(BUSINESS WIRE)--605, a leading television measurement and analytics company, today announced the launch of 605 PLATF0RM, a next-generation TV measurement and audience analytics solution for ...

Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art ...

Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier. Changes to website content often go hand in hand with the need to update analytics tags.

Analytics help you gain insight into your marketing, highlighting key performance indicators along with areas that need improvement. From bounce rates to web analytics, lead scoring to click-through ...

Mountain View, CA. Big data analytics is garnering enormous attention in test-and-measurement applications. Industries in the space are beginning to view analytical systems as a strategic tool to ...

Transformation today has shifted from an era of experimentation to era of multiplied innovation. To compete and win in a post digital economy, where differentiation is defined by a combined use of ...

If your business runs online sales or marketing campaigns, it’s important to know which activities are working and which aren’t. Accurate data is key in making smart decisions, and the power of online ...

Discover how the Duke Management Program helps leaders embrace the evolving role of managers—developing new capabilities to guide, empower, and inspire in today’s dynamic business landscape.

When it comes to digital analytics, we are all on our own journey of understanding. In working with more than 20 top Fortune 500 companies and distilling their most successful digital analytics ...

“Digital Transformation” is lodged in every corporate and IT lexicon today – a “hot term,” as IDG InfoWorld Executive Editor Galen Gruman explains, that’s mentioned far more often than it’s understood ...