Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the ...

Consumers who transact business on their mobile devices increasingly prefer to use a company’s mobile app over its website. This is especially true when it comes to making purchases, with one global ...

Learn how smart mobile push notifications keep users coming back, driving better engagement and retention in today’s mobile-first landscape.

Despite AI's growing presence, a new large-scale study suggests that most users do not consciously recognize when AI is ...

With the cost of acquiring new app installs skyrocketing, keeping users engaged who have already installed is critical for maximizing acquisition spend and customer lifetime value. Urban Airship’s ...