ChatGPT mobile app crosses $3 billion in global spending, highlighting rapid AI adoption and subscription-driven growth.

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the ...

Mobile apps place information, entertainment and access to services at the fingertips of users, and they provide an unmatched way for businesses to reach current and potential customers 24/7, wherever ...

Mobile games are growing significantly in their share of subscription models compared to other apps, almost tripling in one year from 11% of the total to 29%. According to the latest data from Liftoff ...

Mobile apps provide users with a variety of services and entertainment, 24/7, via the powerful, portable computers many of us carry everywhere—our smartphones and tablets. And as more people rely ...

Liftoff and AppsFlyer have partnered to release a new State of App Marketing for Subscription Apps report, detailing consumer trends and highlighting changes to apps, games, and subscription services ...