Since its 2016 launch, the Snoo Smart Sleeper, a robotic bassinet, has captivated new parents—many of whom swear it has allowed for much more restful nights for both themselves and their babies. But ...

The Snoo Smart Bassinet pitch focuses on safety and sleep. Its purported ability to help babies—and their caregivers—get more shut-eye has fueled its popularity with those who can afford the $1,300 ...

“You have to write about the Snoo,” my friend said. We were at dinner, and she had recently told me she was pregnant with her first baby. “The what?” I said. “The Snoo,” she said. “It’s a ‘smart’ ...

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