It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are just as memorable as the food they represent, which is why people were ...

Is imitation still the sincerest form of flattery? If you’ve heard about NYC’s famed Momofuku Milk Bar cereal milk soft serve but never had the chance to taste the cult-favorite dessert, Burger King’s ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Kellogg is rolling out Cocoa Loops nationwide, with full availability by January. The cereal is ...

What has always been “follow your nose” is now transitioning into “follow your ears” for a new campaign that celebrates Kellogg’s Froot Loops deep roots in hip-hop culture, having been name-dropped in ...

Froot Loops are getting a new mascot! Well, sort of. While Toucan Sam hasn’t exactly been ousted from his perch on the colorful cereal boxes, the vibrant bird does have some competition from a ...

Kellogg's cereal brand Froot Loops is facing boycott calls for offering consumers a digital library of children's books that promote equality, diversity, and inclusion (ED&I). Boxes of the cereal in ...

The cereal brand’s new campaign turns decades of rap shout outs into a full blown creative movement with jewelry collabs, street art and a reminder that sometimes culture finds you first. For years, ...

When I was a kid, most of my Saturday mornings consisted of sitting on the couch, watching cartoons, and snacking on Froot Loops Cereal Straws. It was a much simpler era — and sometimes, I wish my ...

Smart Choices' bad reputation is growing. Nutritionist and food industry critic Marion Nestle pointed out recently that in the new front-of-package nutrition labeling scheme, sugary cereals like ...