With most customers coming from online sources, entrepreneurs now need to focus a considerable amount of their time and marketing dollars on tools like social media, email marketing and online ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...

When we look at the relationship between today’s consumer and their favoured brands, there’s no doubt that we’ve seen a fundamental change in the way brands and consumers interact. Whereas once there ...

For retail marketing executives, effective direct marketing is the lifeblood of the business. Companies spend millions on direct mail, email, telemarketing and other outreach to drive sales — but ...

Supporting multiple channels can be challenging and time-consuming, but there are plenty of online platforms that can automate repetitive marketing tasks. Implementing a cross-channel attribution ...