In the music business, creating the music is just half the battle. You have to find a way to let people know about your music. At this stage, it's time to treat music like a business. If you feel you ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with curators for playlist placements, or turn to third-party promotion ...

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For discreet promotional relationships, one need not look further in the music industry than payola. The practice of labels paying DJs to play their music ran rampant in the 50s, with one Chicago DJ ...

Starting a music marketing company will allow you to help build artist brands and increase awareness in the marketplace. Music marketing differs from music promotion in that you are building a brand, ...

Social apps like TikTok and Instagram have become important in music marketing. Finding ways to break through on short-video feeds has become increasingly challenging, though. Business Insider is ...

Sam Saideman is the Co-Founder & CEO of Innovo, a multi-faceted management & marketing agency that services the music & creator economies. Each year, music executives jump at the opportunity to share ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order ...

Memes are the future of the music promotion business because they help connect artists with their fans, American professional music critic Anthony Fantano said at an event hosted by the Georgetown ...

Charles Carmody, the ambitious, community-oriented manager of the Charleston Music Hall, is launching a new music promotion company called Murias Entertainment, in partnership with Austin Poisson. The ...