Bricks & Minifigs Richmond Southside in Midlothian, Virginia, is highlighting its Buy, Sell, and Trade program as ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The first is a really big one: the LEGO SMART Play system, which launches on March 1, is one of the most significant ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO is launching a SMART Play system that introduces three new interactive pieces: Bricks, Tags, and Minifigures.

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego fans of all ages are gearing up for the New Mexico Brick Convention, taking place on Saturday and Sunday, Jan. 17-18, at ...