Nirma’s sole USP, value for money, is not enough to take on rivals, analysts say Soaps and detergents company Nirma Ltd, which gave Hindustan Unilever Ltd’s (HUL) Surf a run for its money in the ...

How Hiren Patel, founder Karsanbhai’s son, is reinvigorating Nirma by administering a shot of pharma. Illustration: Dominic Xavier/Rediff.com Nirma’s tryst with the pharmaceutical space started in ...

Choosing a mascot can be a mind-boggling task for new brands since the icon has to represent it in letter and spirit. Naturally, it’s a job that requires a lot of planning and thought. When Nirma ...