House brands Oxo is launching its largest advertising initiative since 1996 to raise its brand awareness, as well as support its new small electronics product line. Developed with ad agency ...
UK-based food group Premier Foods plc has axed the traditional Oxo cube shape in favour of an ‘X’-shaped product. The change is part of a GBP2m (US$3.4m) ‘Oxo Factor’ marketing campaign and relaunch ...
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