parodontax, a brand of oral health products, used a three-prong consistent campaign over seven years to raise awareness of gum disease and to position its toothpaste optimised for gum health as the ...

Periodontal disease is a prevalent global dental health issue that significantly affects a large number of individuals. This severe gum infection damages the soft tissue and erodes the bone supporting ...

Parodontax, the trusted gum care brand, proudly announced a new partnership with renowned South African media personality Carol Ofori. Carol has been named the brand’s newest ambassador. This exciting ...

From dusty brand to growth comet: beating growth objectives by 250%. How do you change people's behaviours with limited funds? By powerfully confronting current beliefs to make your brand essential.

GSK Consumer Healthcare is launching its global toothpaste brand Parodontax in India, to strengthen its oral care portfolio. The company, which has been focusing on Sensodyne in the tooth sensitivity ...