The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they ...

Reporter Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer. The self-described “global color authority” claims that ...

Using specialized filters, people with colorblindness may see more colors. — -- When 17-year-old Cole Williams was surprised by co-workers with the Christmas gift of Enchroma colorblindness ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...