Starting this month Nintendo UK has embarked on a co-promotion with Yoplait, allowing a cast of iconic characters from the Super Mario franchise to be showcased on the packaging of the popular Petits ...

Yoplait’s Petits Filous Frubes fromage frais brand has launched a limited-edition banana flavour and its biggest on-pack promotion as part of a tie-in with Minions. The partnership follows similar ...

Yoplait Dairy Crest (YDC) has again refreshed one of its brands aimed at children with an extension to its Petits Filous Frubes range. The UK-based company has launched a limited-edition pack ...

Peperami and Petits Filous Frubes have teamed up with The Angry Birds Movie to launch on-pack promotions, both supported by TV campaigns. The Peperami campaign, which is being rolled out now ahead of ...

In the UK, Yoplait focuses on younger consumers with brands including Yoplait Yoghurt and the Petits Filous Fromage Frais and Frubes ranges. It is understood that as part of its new strategy it will ...

Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion. Nintendo UK will collaborate with food firm Yoplait to place characters such as ...

General Mills-backed yogurt business Yoplait has made changes to the recipe of its Petits Filous line on sale in the UK. Petits Filous yogurts will contain less sugar and more vitamin D. The new ...

Team GB today unveils its partnership with Yoplait Kids from General Mills ahead of the Tokyo 2020 Olympic Games, in 2021. The three-year partnership will see Yoplait Kids, with its much-loved brands ...

Yoplait has made an entry into the kids’ yogurt market with the launch of Petits Filous Natural, the first-ever natural unsweetened yogurt specifically designed for children. This product, available ...

Team GB today unveils its partnership with Yoplait Kids from General Mills ahead of the Tokyo 2020 Olympic Games, in 2021. The three-year partnership will see Yoplait Kids, with its much-loved brands ...