EVANSTON, IL - May 6, 2010 - Obtaining access to busy physicians grew still more difficult for pharmaceutical representatives in 2009, as the number of physicians willing to see most reps fell nearly ...

Are pharma reps on balance a curse or a blessing to medical practices? On some days it is not unusual to believe the former, that the pharmaceutical representative is another obnoxious intrusion into ...

Physicians appear to be restricting their contact with pharmaceutical representatives, according to recent data from Capgemini Consulting, the strategy and transformation brand of Paris-based ...

Nearly 60% of physicians say disease-specific leadership and corporate reputation are the most influential factors regarding which medicine they choose to prescribe to patients. The latest Brands in ...

In their heydey, drug reps had big expense budgets and would wine and dine physicians, golf with them, and give gifts to their potential physician clients. But in 2002, pressure from Congress and ...

Forbes contributors publish independent expert analyses and insights. I write about business model strategy and execution across healthcare. Pharmaceutical executives are waking up to a hard new ...