Planogram strategies are in play when retailers arrange related products within reach of each other. In such cases, planogram designs serve as in-store marketing tools that inadvertently encourage ...

Retailers leverage planograms (corporate's instructions on how to set up shelves, facings, categories, view heights, etc.) to improve customer satisfaction, vendor terms and conditions, and on-shelf ...

It is widely acknowledged that category management – even if only at a basic level – leads to improved performance and enhanced profitability. One of the most used and go-to tactics in the category ...