Advertising is the art of persuasion, generally attempting to get a consumer or member of the public to act in a specific way. Advertisers can use positive messages to motivate someone to act, or send ...

Strategic planning for every business leaders requires weighing the pros and cons of any new implementation. One of the metrics measures is the benefit cost ratio (BCR), also known as the cost benefit ...

Being able to emotionally tag important experiences as either positive or negative and to remember those associations is one of the great achievements and marvels of evolution. When our ancient ...

Life's not all sunshine and rainbows. In order to truly be happy, is it healthy to pretend that negativity and bad feelings or emotions don’t exist? According to experts, shoving the feelings you ...

Imagine that you are a clinician who delivers psychological treatment to depressed clients. Would you be able to alleviate the prolonged sadness of your clients by “prescribing” them high doses of ...

Cofounder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. As someone who has worked in customer service for more than 20 ...