Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

When Remedy Health acquired Vertical Health in April, a key reason was the health site’s expertise in using data and targeting. Remedy Health, which didn’t run programmatic ads before, is now adopting ...

We’re a visual culture, attracted to dynamic images and colors. But unfortunately for those in the programmatic marketing world, we’ve allowed our captivation with sleek graphs to compromise the real ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...