Self-promotion: Just hearing the term makes many people cringe. But the reality is, if you’re a business owner, self-promotion is crucial for success. The more you put yourself out there, the bigger ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

To start off, let's answer a basic question: What is a business development mindset? A mindset, as defined by the Oxford Dictionary, is a set of attitudes and beliefs held. Simply put, it is what we ...

In today’s fast-paced business world, staying ahead of the curve is crucial. One way companies could gain an advantage is by harnessing the power of Generative Pre-trained Transformers, or GPTs.

I am looking for ways to promote my business on a low cost budget. Do you have any experience with public relations? Let’s catch everyone up. According to the Small Business Encyclopedia, public ...

You probably spend time promoting your business, your products, and your services. But how often are you thinking about promoting yourself? According to my friend, research psychologist Alison Fragale ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...