Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. Some practitioners ...

Dividend Kings have an astounding track record of 50 or more years of higher dividend payouts. I rank the Dividend Kings using Quality Snapshots, a simple yet elegant system for assessing the quality ...

Does Google use a quality score as part of its organic search ranking algorithm? Find out if it has a direct impact on your rankings. As marketers, we love numbers and metrics. They help us track ...

The annual rebalancing and subsequent changes to the S&P 500 Dividend Aristocrats Index have produced a new list of 67 dividend growth stocks called the Dividend Aristocrats. I rank the Dividend ...

Eli Lilly stock hits a 90+ Quality score. BofA calls LLY underpriced, citing major growth ahead for its oral obesity drug.

Creative best practices rely on different and often contradictory metrics developed by Facebook, YouTube, and other digital platforms, but there is another way. CreativeX, an AI-powered technology ...