SIP or STP: Millions of investors use SIPs (Systematic Investment Plans) to invest in mutual funds regularly, but few are familiar with STP (Systematic Transfer Plan). SIP involves investing a fixed ...

Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...

I had a good friend who worked with me for 15 years before he passed away from cancer. He was a wise man, known for sharing his nuggets of wisdom. He once asked me, “Do you want STP or LTJ?” Confused, ...