Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

As fall begins to set in, it becomes clear that 2015 is on its way out and a new year is ready to begin. That means that, as a brand, it’s time to gear up for what’s ahead, to focus forward and to ...

Even with a small budget, you can enhance your brand presence, establish credibility and connect with your audience by focusing on simplicity, staying authentic and using affordable tools. Utilizing ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. It isn’t just a question of reliability in our jobs, living situations and families.

Stretching your budget is one of the toughest aspects of founding a startup and bringing products and services to market. How do marketing and branding fit into a limited budget? In this article, we ...