With a few well-chosen lines, a talented designer can create an icon that lasts for decades, one that forms a powerful association in the mind of every person who sees it. An effective simple logo can ...

Your logo is the face of your brand, the first thing people see and associate with your business. That’s why it’s crucial to create a logo that not only stands out but also resonates with your ...

My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we'd developed over the years for big brands and applying them ...

A business logo can make or break your business. It is the first impression your company projects to its customers, so it needs to be as positive and targeted as possible. The logo needs to represent ...

Creating a strong logo is one of the most important investments a company can make. Not only does it foster a strong first impression of your company, but it can separate your company from the ...

Opinions expressed by Entrepreneur contributors are their own. Do you realize just how important your company logo is? It appears on everything from your letterhead to your website, reaching customers ...