Discover an easy everyday makeup routine perfect for both day and night! Watch as our host, with long, dark, wavy hair, ...

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Hydration is key to achieving that fresh, awake look, and it starts before you apply any makeup. Drinking water and using a ...

"I love the simplicity of this look because it takes less than 10 minutes to complete. I prepped my skin with e.l.f. Cosmetics' Power Grip Primer before applying Haus Labs Triclone Skin Tech Medium ...

Even though I’ve dyed my hair for years, I think gray looks gorgeous on others. Some of my favorite Jones Road models are completely gray, and I love the way they embrace it. With any hair color ...

This Halloween, you don’t need a full costume to embrace the spooky season—just a few clever makeup tricks and some household items! Thanks to TikTok, the hacks have been going viral for good reason.

If you want to maintain a sun-kissed glow on your face year-round, knowing how to use bronzing drops comes in handy. It's a ...

Get ready for prom night with the best makeup essentials, pro tips, and viral beauty picks to help your look last from first photo to final dance. At just $12, this eyeshadow palette with nine shades ...